You’ve probably seen heat transfer vinyl (HTV) used in other businesses and wondered what it was. Maybe you see an HTV sticker on a business card or notice a logo printed on an article of clothing. You might have even seen the adhesive backing of an HTV sticker appearing on the side of a building. But do you know why these are showing up more frequently in businesses? Or, more importantly, why should you also start using it in your own business? Here are some good reasons to adopt HTV in your business.
Many heat transfer vinyl providers offer bulk pricing for large orders. You can usually get discounts and even free shipping on your order if you buy in bulk. This makes HTV a cost-effective way of applying your logo, graphics, or art to just about anything. In some instances, you can buy a roll of vinyl and apply it to just about anything, including large objects like cars and trucks. HTV is fairly durable, so it can last long before it begins to fade or wear out. You don’t have to replace HTV as often as other adhesive forms. You can get an estimate of how long a roll of HTV will last you by measuring the total width and length of your roll against these dimensions: If you can fit your roll of HTV inside the dimensions listed above, then you’ll have plenty of HTV to go a long time before you run out.
It Has Good Long-Term Residue
When you apply heat transfer vinyl to most surfaces, you’re applying a heat-sensitive adhesive. This means the HTV will only stay on the surface for as long as the adhesive lasts. The adhesive on the vinyl will start to wear away after a certain amount of time, and eventually, it will wear completely off the surface it was applied. If you apply HTV to a sign or a vehicle, the HTV logo will eventually wear off. You’ll have to apply new vinyl to the surface if you want to keep reapplying the HTV logo on the sign or vehicle. But this is usually not a big deal because HTV is very durable, so it can withstand a lot of use before it begins to wear off. However, you’ll want to consider how often you reapply the logo to the sign or vehicle.
It Allows for Smooth Transfers
Vinyl is a synthetic material, so it has a smooth surface and is commonly used in signs and vehicle graphics. HTV is a thermal transfer vinyl with a bumpy surface that allows it to transfer heat onto other materials. This is a key difference between heat transfer vinyl and other materials like polyvinyl chloride (PVC) or polyester. Thermal transfer vinyl has a bumpy surface that allows heat transfer, while these other materials can only transfer heat in certain orientations. This means you can transfer HTV to signs and other vinyl surfaces with a smooth, non-scratching transfer. You can also transfer HTV to paper, wood, or other materials not made of vinyl with a smooth transfer.
Heat transfer vinyl is a durable, easy-to-apply form of branding. It can help protect your sign from dust, weather, vandalism, and other hazards. It can also be applied to the side of a building or to a vehicle’s surface to display your logo. This low-cost form of branding will last for years and is a good way to show your brand and reputation.